From amazing lessons to business success, Kelli has definitely rocked it! Her kind spirit and cheerleading for others has helped many stay focused and motivated. Her constant challenge to try something new pushed me to focus on my blog and do a 30-day challenge. As a result, I found that I love blogging and sharing my new finds.
So without further ado, sit back, enjoy your cup/glass of (Fill in the Blank), and get inspired.
What was your inspiration behind
your two recent projects - Instagram Insiders and The Goal Diggers Workshop?
The inspiration for allll of my projects
as a small biz girl stem from two things. First, I consider what my audience
needs and wants the most. I ask myself
questions like: What is it that they’re
talking about? What frustrations are
they expressing? The second thing I think
about is what I’m a) capable of providing and b) passionate about creating or offering.
So here’s how these two factors played
into the inspiration behind my Instagram Insiders and Goal Diggers projects.
The #TeacherpreneurTribe Facebook group is my online family. Evvvverything I do
is to help them in some way – through whatever motivation, encouragement, or
useful information I can provide to support our community.
Over this past summer, the primary
focus of the group was on sharing the best social media strategies to help each
other extend our reach online. By surveying the tribe, I learned that the
overwhelming interest in the group was to begin focusing on Pinterest. As a
result, I prepared a daily challenge (minus weekends) encouraging discussions
around Pinteresting topics. Then, as Operation Pinterest Powerhouse was
wrapping up, I polled our group again to find out which platform everyone would
be most interested in exploring next.
Again, a huge majority of our tribe
members voted for Instagram. This
interest motivated me to take Instagram e-courses on my own and do as much
research as possible (while also implementing the strategies I learned for my
own account) so that I could provide valuable content for our tribe. I knew lots of people were really hungry for
this knowledge, so I wanted to be able to give them the best strategies that
would help them succeed with IG. Because
I’m a lifelong learner at heart and I also looooove both teaching and creating
pretty things, organizing the free 25-Day Challenge as well as my Instagram
Insiders Mini Course was great fun. I
also reached out to a few teacherpreneurs that I considered to be experts on
the platform and asked if I could interview them. This was also TONS of fun because I love
learning from other passionate, super helpful, and amazingly generous teacher
friends!
Later on, I approached the Goal
Diggers project a little differently than the Instagram challenge and mini
course. This time I didn’t survey the tribe. I just paid close attention to what was going
on in the online teacherpreneur world. I noticed that people were really
excited about declaring their #olw (One Little Word) to set an intention for
their businesses going into the new year.
This made me realize that while it was a fun and useful activity,
teacherpreneurs could benefit from more guidance with setting strategic goals
and mapping out a clear plan to achieve them.
So this is how the Goal Diggers
workshop was born. I wanted to provide a
free learning opportunity for our tribe members to think more deeply and
strategically about their goals and plans for the year while also coming
together to support and encourage each other through the process. I love hosting online events and, of course,
creating pretty things… so the workshop and DIY Funbook were a no-brainer for
me! I also added an option to work with
me privately for coaching because I know the goal-setting and planning process tend
to be easier when you have someone you can trust to walk you through it. (And
helping others 1-on-1 to find clarity from within their confusion is one of my
favorite things to do!)
How do you manage your time with
with 3 boys and a business?
This is a fantastic question! I’m completely convinced that being a
work-from-home mom is one of the most challenging AND rewarding opportunities
on the face of the earth. I can’t even
come close to pretending that I’ve got it all figured out! But I also feel incredibly blessed to have the
opportunity to navigate the everyday chaos with my Wise Guys by my side.
It’s similar in a lot of ways to
working in the classroom. No two days
are ever the same. And even when I begin
the day with a great plan in place, nothing ever goes entirely as planned. In fact, I’ve learned to start each day
expecting the unexpected. Snow days, sicknesses, and never-ending piles of
laundry seem to be par for the course.
What’s really worked the best for me
is to imagine how long I think a business task will take me and then add a
considerable amount of “margin” to that expectation. For example, if I think I’ll need an hour to
write a long email, I’ll set aside an hour and a half or even two hours for the
task because I’m sure there will be some sort of distraction that will
interrupt me. My work time is super
limited because I’m also caring for my infant son during the day, taking care
of household chores, and spending time with my older kiddos when they get home from
school. That’s why I have to be realllly
efficient with the pockets of work time that I DO get. I like to plan out my day the night before so
that I can hit the ground running as soon as I wake up. But my plan has to be very loose because, as I
said, no two days are alike! I have to
make my plans with the expectation that they won’t play out the way I imagine
them in my own little dream world.
As a person with an education
background, learning the business tools has been hard for me. What are the most
important things you have learned about running a small business?
Learning all the ins and outs of
online business is a daunting task for sure!
That’s why I’ve made it my mission to learn what it takes to be successful
online so I can shorten the learning curve for my fellow teacherpreneurs. I believe teachers have sooooo much
knowledge, expertise, enthusiasm, and creativity to share with the world. I absolutely
love doing anything I possibly can to help make it easier for them to make an
impact beyond their own classroom walls.
One of the most important things
I’ve learned as an online biz girl is that being a part of a community of
like-minded business friends can be crucial to your success. I’m positive that I would not be in the place
that I am today if it weren’t for the guidance of both my business coach and
the support and accountability of my mastermind group.
I also think it takes guts to invest
in your business when you’re first starting out because you’re hoping to make
money rather than spend it. However, I believe that when you take the time to
think strategically about exactly what you need to move your business forward,
making a smart investment can pay off in huge dividends. A wise investment reflects the fact that you truly
believe in yourself because it can easily pay for itself when you commit
yourself to gaining the knowledge or support that you genuinely need to grow
your business.
What advice would you give to teacherpreneurs to
stay motivated?
My advice for teacherpreneurs to
stay motivated is to find their tribe and stay connected. When you try to operate your business on your
own, it can be a very lonely and isolating experience. Having friends who “get it,” know what you’re
going through, and know how hard you work is priceless! And I believe two minds are always better
than one. The best decisions I’ve made
for my business have ALWAYS come from discussions I’ve had with my “cheerleaders”
who know how to ask me the right questions and help me see the things that I wouldn’t
have seen on my own.
Again I would like to thank Kelli for her interview. If you want to learn more about all of the amazing things Kelli is doing for teachers and teacherpreneurs, you can follow her at...
Blog: http://www.kellialaina.com/
Instagram: https://www.instagram.com/kelli.alaina/
TPT Store: https://www.teacherspayteachers.com/Store/Wise-Words-By-Kelli-Alaina
Cover Image: blue67/Dollar Photo Club
Again I would like to thank Kelli for her interview. If you want to learn more about all of the amazing things Kelli is doing for teachers and teacherpreneurs, you can follow her at...
Blog: http://www.kellialaina.com/
Instagram: https://www.instagram.com/kelli.alaina/
TPT Store: https://www.teacherspayteachers.com/Store/Wise-Words-By-Kelli-Alaina
Cover Image: blue67/Dollar Photo Club
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